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Website & Digital System for aLuxury Beauty Studio
Web DesignWeb Development
Created for a studio ready to turn attention into bookings
Overall mood:
Client
Lashiskin
Industry
Beauty & Wellness
Headquarter
Washington, DC
Service
Website & CRM
About Project
Lashiskin is a premium website, e-commerce experience, local SEO foundation, and custom CRM system for a fast-growing lash, brow, and beauty studio in Georgetown, DC. We developed a focused digital experience based on clear paths, polished storytelling, and business goals.
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Challenges & Solutions
Problem
The studio needed a digital presence that felt as polished as the in-person experience while making bookings, product sales, and lead follow-up easier to manage.
Solution
We shaped a mobile-first experience around trust, service clarity, and fast conversion paths, then connected the front-end journey to a practical customer management workflow.
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Moodboard
We shaped the visual direction around a warm, polished mood that could feel premium without losing clarity.
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Wireframing
The one screen, one thought principle guided the structure, with generous spacing and layouts that focus attention on one primary idea at a time.
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Logo Redesign
The identity system was simplified into a cleaner mark, flexible lockups, and interface-ready brand elements.
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Brand Applications
We extended the redesigned identity into practical touchpoints, from product surfaces to campaign-ready visual assets.
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Mobile Adaptation
The mobile experience keeps the brand expressive while making every interaction easier to scan, tap, and complete.
Results
+34%
Trial signups
Clearer product storytelling encouraged more visitors to start a conversation.
+27%
CTA click rate
Focused content blocks guided users toward key actions with less decision friction.
-22%
Bounce rate
A calmer visual rhythm kept visitors engaged beyond the first website section.
+36%
Feature discovery rate
A clearer page flow helped users notice and explore more of the core tools.
Simple as 1,2,3
Get predictable strategy, design, and development support so you can focus on growing, not managing every moving part.
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WebsitesBrandingLogosSEOCRME-commerceCopySystemsCare
Request
Share the pages, features, and brand needs. We turn them into a clear plan and production flow.
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Receive
Review polished work, give feedback, and move toward launch with predictable updates.
Your dream site
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